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I don't understand. My home internet speed is only 35mb, which is fine. Other businesses with 40-80mb connections work well. I can handle a few hundred guest users on 80mb connections because I know how to manage traffic. A person streaming live 4k from an iPhone isn't bringing in revenue—it's a thief that could disrupt my network rules. He might get penalized by my Wi-Fi client policies. He could interfere with someone else's internet connection. I'm looking for more affordable options, not faster ones. Advertised speeds usually just reflect the speed your ISP claims from your router to their nearest switch. It doesn't account for other networks your ISP uses. Still funny that my T-1 backups have lower latency than 500mb cable connections.
It's more than just 4K video. Many of us are gamers, and most games are now digital. Sometimes those updates are huge—over 100 gigabytes—and slow connections won’t work for you if you want to play the game right away. Switch to another country. There are places where you can get 1 Gbps for just $10 USD. That shows speed isn't the main issue; it's about greed. Most companies are trying to profit from lost TV revenue caused by people cutting the cord.