F5F Stay Refreshed Software PC Gaming UBISOFT is going to charge $70 for all their big AAA titles, which used to cost more!

UBISOFT is going to charge $70 for all their big AAA titles, which used to cost more!

UBISOFT is going to charge $70 for all their big AAA titles, which used to cost more!

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Rosario17_
Posting Freak
897
07-10-2026, 06:13 PM
#1
Hey everyone, did PC games suddenly get way more expensive as time goes on? I wanted prices to match up before, but it looks like big companies and many devs want different plans. Now you have to pay a lot of money for those super AAA games that are even broken in half or just not working right. 😡 Ubisoft said the new normal is $70 for their main AAA titles going forward. This means prices went up 16.6% compared to when they cost around $60. Even though this wasn't mentioned directly, this change probably will also happen on PC, unless Ubisoft has other plans for gamers on that platform (which seems unlikely). The Ubisoft CEO said $70 would be the standard price for their big releases across all platforms. This means $70 is now the base cost for a "Standard Edition." More expensive versions and extra season passes will cost more. NBA 2K21 was the first game to start at $70 in August of 2020. Ubisoft might change this price on their upcoming game Skull and Bones, which releases next November. Some games will stay the same price as other things in the market, but big AAA titles will all go for $70. The CEO didn't say if other upcoming games like Assassin's Creed Red or Hexe will follow suit, even though those aren't coming out soon. Assassin's Creed Mirage comes out next year and is currently only $50 on PlayStation, Xbox, and PC stores. It is being advertised as a smaller release, so that might make sense for the lower price. News Source: Ubisoft says $70 price tag will now be standard for their big AAA games | VGC (videogameschronicle.com) Exclusive: Ubisoft CEO speaks (axios.com)
R
Rosario17_
07-10-2026, 06:13 PM #1

Hey everyone, did PC games suddenly get way more expensive as time goes on? I wanted prices to match up before, but it looks like big companies and many devs want different plans. Now you have to pay a lot of money for those super AAA games that are even broken in half or just not working right. 😡 Ubisoft said the new normal is $70 for their main AAA titles going forward. This means prices went up 16.6% compared to when they cost around $60. Even though this wasn't mentioned directly, this change probably will also happen on PC, unless Ubisoft has other plans for gamers on that platform (which seems unlikely). The Ubisoft CEO said $70 would be the standard price for their big releases across all platforms. This means $70 is now the base cost for a "Standard Edition." More expensive versions and extra season passes will cost more. NBA 2K21 was the first game to start at $70 in August of 2020. Ubisoft might change this price on their upcoming game Skull and Bones, which releases next November. Some games will stay the same price as other things in the market, but big AAA titles will all go for $70. The CEO didn't say if other upcoming games like Assassin's Creed Red or Hexe will follow suit, even though those aren't coming out soon. Assassin's Creed Mirage comes out next year and is currently only $50 on PlayStation, Xbox, and PC stores. It is being advertised as a smaller release, so that might make sense for the lower price. News Source: Ubisoft says $70 price tag will now be standard for their big AAA games | VGC (videogameschronicle.com) Exclusive: Ubisoft CEO speaks (axios.com)

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deke26
Junior Member
26
07-11-2026, 01:24 AM
#2
COD MW2 was selling at that price back in June. ubisoft is finally catching up to the trend of games on Steam. The Call of Duty experience includes Black Ops 7, Black Ops 6, and Warzone, all available through their official store link: store.steampowered.com
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deke26
07-11-2026, 01:24 AM #2

COD MW2 was selling at that price back in June. ubisoft is finally catching up to the trend of games on Steam. The Call of Duty experience includes Black Ops 7, Black Ops 6, and Warzone, all available through their official store link: store.steampowered.com

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Kassamarian
Junior Member
2
07-11-2026, 02:18 AM
#3
I actually bought a lot of extra money to get this game's latest update out, even though it wasn't the original standard version.
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Kassamarian
07-11-2026, 02:18 AM #3

I actually bought a lot of extra money to get this game's latest update out, even though it wasn't the original standard version.

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FramezTheBest
Member
222
07-23-2026, 08:36 AM
#4
Yep, I remember that the price for MW2 is about the same as a couple of other games too. So this will probably stay like that in the future.
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FramezTheBest
07-23-2026, 08:36 AM #4

Yep, I remember that the price for MW2 is about the same as a couple of other games too. So this will probably stay like that in the future.

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Clareesuh
Member
245
07-23-2026, 09:09 AM
#5
I am in Australia, and I think last time someone paid $70 for a game back when it was about 20 years ago. I know that the list price says dollars, but you guys used to get them way cheaper here than us. The COD: MW2 costs me now at $109 for a standard pre-order or $159 for the Vault Edition pre-order. Yeah, so I really wish it was back down to just $70. It's one reason I no longer buy any games anymore.
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Clareesuh
07-23-2026, 09:09 AM #5

I am in Australia, and I think last time someone paid $70 for a game back when it was about 20 years ago. I know that the list price says dollars, but you guys used to get them way cheaper here than us. The COD: MW2 costs me now at $109 for a standard pre-order or $159 for the Vault Edition pre-order. Yeah, so I really wish it was back down to just $70. It's one reason I no longer buy any games anymore.

M
200
07-24-2026, 04:58 PM
#6
Sony is catching up too. They'll soon be the new standard that replaces a $60 game because making games gets harder and costs more. But even though companies like Activision/Blizzard and Ubisoft could use this extra money, I'm still doubtful about whether they really need it right now.
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monsterman1108
07-24-2026, 04:58 PM #6

Sony is catching up too. They'll soon be the new standard that replaces a $60 game because making games gets harder and costs more. But even though companies like Activision/Blizzard and Ubisoft could use this extra money, I'm still doubtful about whether they really need it right now.

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Viizion_PvPz
Senior Member
670
07-26-2026, 08:20 AM
#7
Wow, that game is way too expensive for me. Even though I'm not buying big AAA PC games anymore these days, I still have plenty of old-school FPS stuff to play with. By the way, isn't hardware also very pricey in Australia? That includes GPUs, motherboards, and all those gadgets! I guess it's just because of the high Australian tax rates!
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Viizion_PvPz
07-26-2026, 08:20 AM #7

Wow, that game is way too expensive for me. Even though I'm not buying big AAA PC games anymore these days, I still have plenty of old-school FPS stuff to play with. By the way, isn't hardware also very pricey in Australia? That includes GPUs, motherboards, and all those gadgets! I guess it's just because of the high Australian tax rates!

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Nevik
Member
196
07-26-2026, 09:59 AM
#8
Everything here is very pricey. I wish I could buy the chips at the prices we see in the US right now. The RTX 3090 TI costs around $2,500, and back then they were almost worth $5,000. Even a 5800x3d still sells for $715.
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Nevik
07-26-2026, 09:59 AM #8

Everything here is very pricey. I wish I could buy the chips at the prices we see in the US right now. The RTX 3090 TI costs around $2,500, and back then they were almost worth $5,000. Even a 5800x3d still sells for $715.

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MinerJC_66
Member
106
07-30-2026, 09:30 PM
#9
Wow, this price tag on a new GPU is crazy. 5K is way too much for me, even though I know the whole world economy got stuck because of inflation and COVID. But spending five thousand dollars to get a top-tier card just feels weird. That's why I haven't bought any yet. I don't know how much the next-gen cards going to cost, but maybe there won't be more inflation since GPU mining is already gone now. Miners and scalpers aren't buying lots of GPUs anyway because they're not making a profit anymore.
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MinerJC_66
07-30-2026, 09:30 PM #9

Wow, this price tag on a new GPU is crazy. 5K is way too much for me, even though I know the whole world economy got stuck because of inflation and COVID. But spending five thousand dollars to get a top-tier card just feels weird. That's why I haven't bought any yet. I don't know how much the next-gen cards going to cost, but maybe there won't be more inflation since GPU mining is already gone now. Miners and scalpers aren't buying lots of GPUs anyway because they're not making a profit anymore.

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Vapi
Member
152
08-19-2026, 07:52 AM
#10
I think a 4090 is good for high res, but they are way more than that easily. I'm just waiting to hear what price the new Radeon RX 7800 XT will bring. Usually I stick with Nvidia but why stay with power-hungry stuff?
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Vapi
08-19-2026, 07:52 AM #10

I think a 4090 is good for high res, but they are way more than that easily. I'm just waiting to hear what price the new Radeon RX 7800 XT will bring. Usually I stick with Nvidia but why stay with power-hungry stuff?