UBISOFT announces that the $70 cost will become standard for its major AAA titles!
UBISOFT announces that the $70 cost will become standard for its major AAA titles!
Hey everyone,
I’ve been wondering if PC game prices have actually gone up over time. I was expecting a more balanced pricing landscape, but it seems companies like Ubisoft and others are taking different approaches. Now it feels like you’re paying more for those high-budget AAA titles, especially when they’re not fully optimized.
😡
Ubisoft mentioned that the new standard price for its AAA games will be around USD 70. This represents about a 16.6% increase from the previous average of $60 for these titles a few years back. While this change isn’t explicitly stated in another interview, it’s likely to apply to PC as well, except for next-gen consoles, PS5, and Xbox Series X|S, unless the publisher decides otherwise (which seems unlikely).
Ubisoft CEO Yves Guillemot said in an Axios interview that $70 would become the standard price for their major AAA releases across all platforms. This means the "Standard Edition" would be priced at $70, with higher prices for premium editions and season passes.
NBA 2K21 was the first to launch its standard edition at $70 in August 2020. Ubisoft plans to apply this same price point to their upcoming game, Skull and Bones, set for November.
“Some titles will match competitors’ prices,” Guillemot explained. “The top-tier AAA games will be priced at $70.”
He didn’t confirm whether other upcoming Ubisoft projects, like Assassin’s Creed Red or Assassin’s Creed Hexe, would follow this trend, though neither is expected soon.
Assassin’s Creed Mirage, slated for 2023, is currently only available for $50 on all major platforms, which might explain the lower cost.
It’s worth noting that Mirage is being promoted as a more affordable release, which could also influence its pricing.
News source: Ubisoft confirms $70 will be the new standard for their major AAA titles | VGC (videogameschronicle.com)
Exclusive: Ubisoft CEO discusses price changes (axios.com)
I spent more than what I thought, actually, since it wasn't the standard version.
Absolutely, I recall that MW2 has a similar pricing, and a few other titles as well. This trend seems to be becoming more common.
I'm in Australia, and I think the price I paid last time was around $70 for a game about 20 years ago. I noticed the headlines are in USD, but you all had it much cheaper for a long time. COD: MW2 costs me:
$109 for standard pre order
$159 for the Vault Edition pre order
So yeah. I wish it was just $70 for a game. That's why I no longer buy games.
Damn, that's a really steep cost for a game. Even I'm not purchasing AAA PC titles anymore, except for a few exceptions. I already have a large collection of old-school FPS games to enjoy.
By the way, isn't it also true that hardware tends to be quite pricey in Australia? It includes gaming GPUs, MOBOs, and other devices? Probably because of the high Australian VAT and taxes!
All things are costly here. I often dream of purchasing equipment at the prices you see in the USA.
Wow, the price for a GPU really seems excessive. 5K is quite high, especially considering the past two years when global inflation and the pandemic affected everything. Still, spending that much on a flagship feels unreasonable. This is why I haven’t upgraded my GPU yet. I don’t know what the next-gen ADA Lovelace or RDNA3 models will cost, but I hope there won’t be any more inflation, since GPU mining is no longer viable. Miners and scalpers won’t purchase GPUs in large amounts anymore.