Intel's recent approach in China focuses on strengthening market presence and enhancing brand visibility.
Intel's recent approach in China focuses on strengthening market presence and enhancing brand visibility.
Hello everyone. So, from what I remember, Linus talked about a video where they showed a conference in China. They mentioned that the i3 9350KF outperforms the whole Ryzen 5 lineup, while the 9600KF is quicker than the 3800X. Since this has been discussed before, I won’t re-translate it. If anyone wants me to do so, I’ll be happy. Recently I came across something new, shared by a friend. After some research, I’m not sure if this article comes from Intel’s official WeChat account—it seems to be promoted through their site at the bottom. Based on the details, it looks like marketing material aimed at dealers or distributors. More information will come later. Essentially, what they’re saying is: despite AMD positioning their Ryzen 5 to match Intel Core i5, AMD’s numbers suggest otherwise. In various scenarios, the AMD Ryzen 9 outperformed Intel Core i7-9700K, and the Ryzen 5 3600X beat the Intel Core i3-9350KF. When people ask which desktop processor is best for gaming, office work, or content creation, they can be advised to go with the 9th-gen Intel Core chips. The phrases “when customer asks” and “can be recommended with” seemed to point toward instructions for sales teams. Still, seeing that conference photo makes me think this might indeed be Intel’s promotional content. What I mean is, even with AMD, there are times they share confusing data. But since Intel has been making similar claims before, it’s amusing to see this new angle. I once had a 3770K in 2013 and it clearly outperformed my FX8320 in all tasks... I’m not sure if AMD was then in the same position as Intel, but they were marketing their processors as eight-core powerhouses. The only difference now is that AMD is standing its ground. People tend to repeat history, right? Anyway, laugh all you want!
They might be suggested rather than ordered. Few Intel enthusiasts exist among Chinese speakers, yet they could still choose Intel, acknowledging their brand preference instead of masking it with performance claims.
Hello, I'm a Chinese digital fan, and I understand exactly how Intel promoted the i3-7350K two years ago. What you mentioned is accurate, and it's repeating in China once more. It's quite amusing how advertising works in China, but someone who has been an expert and followed digital fans there knows it wasn't true.
I acknowledge it depends on the individuals you connect with. However, what I notice is that many users still prefer Intel over AMD. By paying a higher price, they believe Intel remains superior in gaming and will enhance performance. This mirrors your point about brand loyalty and willingness to pay. I also see people (particularly those not familiar with PC details) who follow marketing messages like this one and choose Intel. It often happens when a friend asks me to build a PC for them—he heard i7 is great for gaming and wanted it. Then I explained Ryzen, but they still asked for Intel. Eventually, they’d say yes anyway since it wasn’t my budget. LOL
Hello! I'm a Chinese user too. I shared this just because I found the article funny and wanted to pass it along to others. There might be a chance someone could clarify what's going on, but I'm not sure unless I see more details.